5D SKINCARE SOCIAL BRAND STRATEGY
Natural skincare that uplifts, restores, and connects you to the Earth, and the revitalized strategy that regrounded its story.
FOCUSES
Brand Strategy · Content Pillars · Social · Content · Email Marketing · Adobe Suite · Canva · Klayvio
INDUSTRY
SKINCARE
SERVICE
SOCIAL MEDIA & MARKETING DESIGN
TIMEFRAME
TIMEFRAME
FEB 17 2026 - MARCH 30 2026
FEB 17 2026 - MARCH 30 2026
ABOUT
5th Dimension Skincare is a wellness-focused skincare brand that blends functional skincare with astrology, moon cycles, and self-care rituals. The brand helps consumers build intentional skincare routines while connecting skin health to a broader sense of wellness and lifestyle.
While 5th Dimension had a strong sense of identity rooted in astrology, moon cycles, and intentional rituals, that story wasn’t fully translating into product understanding. Through conversations with the team, we identified creating a social strategy that strengthened brand and product recognition, while creating more meaningful opportunities for interaction, using education, storytelling, and lifestyle content to communicate what makes 5th Dimension different to give the audience a reason to engage.
216%
INCREASE IN ENGAGEMENT
210%
INCREASE IN LIKES
356%
INCREASE IN COMMENTS
THE CHALLENGE
5th Dimension Skincare had a distinct brand identity rooted in astrology, moon cycles, and intentional rituals, but that story wasn’t translating into understanding the products or their benefits. Additionally, their social content relied heavily on static graphics, with minimal lifestyle, or user-focused content.
THE GOAL
Develop a cohesive social brand strategy with defined content pillars that would clarify the value of 5th Dimension’s products, strengthen brand awareness, and create opportunities for audience engagement through educational, lifestyle-driven, and story-focused content, rather than secondary, non-product related messaging.
CONTENT PILLARS
Brand Foundation
Share the story behind 5th Dimension through founder-led content that builds authenticity and introduces the brand's mission and values.
Education
Educate consumers through myth-busting content, product spotlights, and ingredient education that clearly communicates product benefits.
Ritual
Inspire intentional self-care by showing how 5th Dimension products can be incorporated into mindful daily wellness rituals.
Moon Cycles & Astrology
Reinforce the brand's celestial identity by connecting skincare routines to moon cycles, astrology, and intentional living while maintaining a balance between lifestyle storytelling and product education.
Product Launches, Sales, & Events
Promote new product releases, sales, and pop-up events to keep the community informed and engaged with the brand.
Aesthetic
Showcase the brand's minimalist aesthetic through elevated imagery and lifestyle content that reinforces its visual identity and creates an aspirational brand experience.
THE MARKET STRATEGY
AWARENESS
Build brand recognition- what 5th Dimension Skincare is, what it offers, and what makes it unique.
CONSIDERATION & EDUCATION
Define clear brand benefits, helping consumers understand why they should care.
ENGAGEMENT & GROWTH
Expand reach and community through engaging and shareable content, and interactive campaigns, designed to attract and retain new audiences.
ENGAGEMENT INCREASED 216%
Following the launch of the new content strategy on February 17 until the end of March, average engagement (likes and comments) increased by 216%, with average likes increasing by 210% and comments by 356%. By shifting to educational, lifestyle, and brand-driven content, the strategy generated stronger audience engagement and a more consistent social presence.
IMPROVED BRAND RECOGNITION
The strategy established a more cohesive and recognizable brand presence by aligning content with 5th Dimension's mission, visual identity, and target audience. Through clearly defined content pillars and consistent messaging, the brand shifted from a collection of standalone posts to a unified social presence that more effectively communicated its values, educated consumers, and fostered stronger connections with its community.
PROFESSIONAL GROWTH
This project marked my first opportunity to lead a comprehensive brand strategy while completing my undergraduate degree. Taking ownership of the strategy, content planning, and creative execution strengthened my ability to translate business objectives into a cohesive brand experience for a real-world client.
THE RESULTS
BONUS ASSETS
PRODUCT INFORMATION CARDS
To enhance the post-purchase experience, I created branded product information cards featuring key ingredients, product benefits, and suggested use. These inserts were designed to educate consumers, reinforce brand trust, and create a more intentional, premium unboxing experience while encouraging proper product usage and long-term customer loyalty.
While social media served as the primary awareness channel, email marketing remained the brand's primary driver of sales. To support the social strategy, I developed complementary email campaigns that reinforced key messaging, promoted new product launches and promotions, and guided consumers further down the purchase journey through consistent, cross-channel communication.
PROJECT CREDITS
Client
5th Dimension Skincare
Creative Agency
ALX
Creative Director
Angela Ryan
Marketing Designer
Katie Scaffidi
Social Strategist
Katie Scaffidi
Account Director
Kanaka Pandit
Photography
Catherine Melotik, Katie Scaffidi,
Alexandra Frumberg
Videographer
Bevy Rutledge
Founder
Alexandra Frumberg
THE CONTENT PRODUCTION SYSTEM
STRATEGIC DISCOVERY
Studio & client meeting to understand the brand’s narrative, creative vision, audience, and marketing goals.
STRATEGIC DISCOVERY → CONTENT PLANNING → PRODUCTION → POST-PRODUCTION & CONTENT CALENDAR
CONTENT PLANNING
Comprehensive shot list and production schedule, organized by day, allowing maximum efficiency and material captured.
PRODUCTION
Content is captured according to the production schedule, efficiently, while leaving room for organic, in-the-moment content.
POST-PRODUCTION & CONTENT CALENDAR
Content is edited & organized into a content calendar, with room for organic media, creating a clear campaign roadmap.