aphoristic acronym
Proposition: Conceptualize a three word aphorism and use it to develop an acronym/typographic lockup. An aphorism is a concise, terse, laconic, and/or memorable expression of a general truth or principle. The goal is to sum up complex ideas or points into a short amount of words or space.
Definition: "I Love Life" (ILL) is a concept built on duality. On one side, it serves as an optimistic expression that highlights the beauty and joy found in everyday life—represented visually through the use of vibrant pink, symbolizing warmth, positivity, and affection. Conversely, the phrase can also be interpreted with irony. In moments of frustration or misfortune, it may be used sarcastically—"I love life"—to underscore a sense of disillusionment or emotional fatigue. This interpretation is further emphasized by the acronym "ILL," which evokes feelings of sickness or being unwell, reinforcing the darker, more cynical undertone. This contrasting sentiment is captured through the use of blue, symbolizing melancholy and introspection. Together, these elements explore the complexity of human emotion—balancing sincere appreciation with ironic detachment—and offer a visual and conceptual reflection on the multifaceted nature of modern life.