BOLD (OS FOR PEOS) REBRAND

Bold Peo, an AI-powered workflow platform for Home Services Organizations, needed a new visual identity that better reflected its innovative technology and ambitious vision. The existing logo lacked the clarity, flexibility, and modern appeal needed to represent a growing SaaS brand across digital products, marketing materials, and future brand applications.

The objective was to create a bold, scalable identity system that communicated efficiency, collaboration, and forward-thinking innovation while establishing a strong foundation for a cohesive brand. The new logo needed to be memorable, versatile across multiple touchpoints, and capable of growing alongside the company as it expanded its platform and market presence.

CLIENT
BOLD
FOCUSES
Branding and Visual Identity
Brand Strategy
Social Design
Brand Guide
Color Theory

Revised Brand Foundation: Because we value innovation, clarity, and growth, we repositioned Bold Peo as a modern technology brand built for the future of HR operations. The new identity reflects the platform's intelligence and reliability while communicating its mission to simplify workflow management and empower PEO teams through intuitive, AI-driven solutions.

OVERVIEW

BRANDING

Logo: Combines natural and organic feel with an urban setting

Color Palette: The color palette with neutrals, green and cream, are paired with rich purples and a pop of bold orange to capture the vibrancy of creativity and the neutral tones of plants.

Green: Associated with freshness, nature, growth, and stability; the primary color of plants.
Orange: Warm and energizing; the well-known color of terra cotta planters.
Cream: Warmth and elegance; adds neutrality and harmony.
Purples: Luxurious and full of wisdom; classic and moody and provides contrast.

LOGOS

Type: The font Closer embodies organic shapes and its handmade qualities mirror the brands roots in nature and craft. Paired with a clean sans serif font, the typography balances creativity and modernity.

Ferny The Leaf (AKA The Mascot): Ferny is the epitome of the brand and is the best seller/ the most common item in the store. Plants are how Mod Gen got its start, so it felt right to add a plant to help explain what the company has to offer. Standalone, this is the brandmark.

The Wordmark (Mod Gen): This encapsulates the name of the brand and also best represents the creative archetype. As a brand that is innovative and urban, while still putting creativity at the forefront, needs a bold and dynamic font to match that energy. These letters stacked are the makeup of the wordmark.

The Tagline (A Modern general Store): This is important to clarify what the store is and what they sell, to understand what Mod Gen means.