Campaign: Farm to Spoon

Based on the concept, from local farms to your spoon, we’ve created a campaign that accentuates Chobani’s high quality products while reflecting it’s transparent origins, and highlighting the journey the product takes from its natural beginnings to its consumers homes.

Through the use of vibrant colors, captivating photography, and dynamic compositions, this campaign creates a visual identity that not only catches the eye, but also visually aligns with the style of Chobani, while promoting a new and fresh experience.

Audience: The goal was to reach adults looking for a healthy yogurt alternative, that value a brand that is transparent about its products, as well as individuals who appreciate high-quality nutritious dairy products.