CRAVEABLES SOCIAL MEDIA & WEBSITE LAUNCH

Rebranding a better-for-you snack brand to be as bold, playful, and craveable as the product itself.

FOCUSES
Brand Application · Website Design · Wireframe Design · Social Media · Content Creation · Adobe Creative Suite · Canva

INDUSTRY

FOOD

SERVICE

WEBSITE & SOCIAL MEDIA

TIMEFRAME

MAY 2026 - JULY 2026

ABOUT

Craveables is a better-for-you snack brand that wanted to break away from the typical health-food aesthetic and create a brand that felt bold, playful, and craveable. The rebrand transformed Skinny Crispy into a more distinctive identity, positioning Craveables as a snack that delivers on its promise without sacrificing flavor, personality, or fun.

With a new identity in place, the brand needed a social presence that carried the same bold and playful energy. Strategy was focused on making the product feel craveable through product storytelling, lifestyle content, and a bold visual system that built brand recognition, all while positioning Craveables as a better-for-you snack that doesn’t feel like it’s trying to be better for you.

THE CHALLENGE

Following the rebrand from Skinny Crispy to Craveables, the challenge was to establish a digital presence that differentiated the brand within the better-for-you snack category. While Craveables offered 33% less sugar and was free from the top 9 allergens, its biggest differentiator was that it didn’t sacrifice taste, requiring the brand to communicate its functional benefits without losing its bold, playful, and craveable personality.

THE GOAL

Build a cohesive digital presence that positioned Craveables as a better-for-you cookie without making it feel like a health food brand, using bold visual storytelling and engaging content to build awareness and make the product genuinely craveable.

THE RESULTS

ESTABLISHED BRAND AWARENESS, BEFORE PRODUCT LAUNCH

By consistently applying the new brand identity across web and social, the project successfully established Craveables' digital presence before launch. The strategy introduced consumers to the brand's personality, communicated its unique positioning, and generated awareness in preparation for the product's release.

COHESIVE BRAND EXPERIENCE

The website and social media were designed to work together as a unified brand experience, creating consistency across every digital touchpoint. This established a recognizable foundation for future marketing efforts and supported a seamless introduction to the brand as it prepares to enter the market.