DITCH LILY SOCIAL MEDIA LAUNCH
Built to spotlight the midwest and the filmmakers behind it, and the marketing strategy that grew a following before its release.
INDUSTRY
FILM
SERVICE
SOCIAL MEDIA
TIMEFRAME
AUG 2026 - MAY 2027
ABOUT
Ditch Lily is a 30 minute short film showcasing the beauty and fun of Wisconsin, showing the potential to make cinematic art everywhere. With a female-led crew, their goal was to create an atmosphere where other young creators can feel more empowered to create in the industry.
With that vision in mind, they needed a social presence that matched that energy. They wanted their socials to be an inspiration- to show that film can be successful all around, and that all it takes is a passionate team of creatives to make something beautiful. With a minimal budget for the film, and no social budget, this was a test of organic virality and community.
20%
increase in CTR
20%
increase in CTR
20%
increase in CTR
LAST UPDATED: AUGUST 20 2026