KOHL’S OCTOBER 2025 BROADCAST
Create one :15s video spot featuring the Kohl’s Mom bumper and 3–4 specific product offers at a price.
INDUSTRY
RETAIL
SERVICE
ADVERTISING
TIMEFRAME
TIMEFRAME
JUNE 2026 - JULY2026
AUG 2026 - MAY 2027
ABOUT
Kohl’s is a leading American retailer offering quality products across apparel, beauty, home, and more. With a focus on delivering value to families, Kohl’s brings together trusted brands, seasonal essentials, and everyday favorites at accessible prices.
With that goal in mind, Kohl’s needed a :15s broadcast spot to build urgency around its Lowest Prices of the Season event. The spot needed to balance quality and value, showcasing seasonal essentials for the whole family and home while giving shoppers a clear reason to act.
THE CHALLENGE
Kohl’s needed to cut through the crowded fall shopping season and make its “Lowest Prices of the Season” promotion feel timely, exciting, and impossible to miss. The challenge was turning a promotional message into content that could capture attention and make a range of products feel compelling within just 15 seconds.
THE GOAL
Create a fast-paced broadcast spot that communicates quality + value while building urgency around Kohl’s October event. The final spot needed to make the deals feel fresh, relevant, and worth acting on.
KEY CONSIDERATIONS
QUALITY & VALUE
The number one priority on this ad spot: Communicate quality while highlighting competitive prices and 3–4 specific offers.
SEASONAL PRODUCT FOCUS
Prioritize fall essentials across apparel, home, footwear, accessories, and beauty.
PRODUCT-LED STORYTELLING
After the Kohl’s Mom bumper, use product visuals to communicate the message quickly within the :15s runtime.
English
Spanish
PROJECT CREDITS
Client
Kohl’s
Managers
Kelly Galbraith & Lane Petrauskas
Art Director
Nicole Lynch
Designer
Katie Scaffidi
Copywriter
Emily Eucker
Creative Video Agency
Triptent