MARKETING CAMPAIGN CASE STUDY: GOLDEN LINK ZOOTOPIA 2 MARKETING KIT

OBJECTIVE

As part of my work with ALX, I created marketing assets for Golden Link's theatrical merchandise campaigns. We equipped theatres with a comprehensive marketing kit designed to help theater partners quickly deploy cohesive campaigns across various channels. The goal was to simplify campaign execution while maintaining a consistent brand experience across paid, owned, and in-theater marketing channels. My primary responsibilities for this movie included designing social media and email marketing assets, with opportunities to complete whole campaign kits for other launches.

KEY FINDINGS

  • Marketing support varied across theater partners, making it difficult to maintain consistent campaign execution.

  • Teams needed ready-to-use assets that could be deployed quickly without sacrificing quality or brand consistency.

  • Successful product launches required coordinated messaging across multiple customer touchpoints, including websites, email, paid advertising, and theater communications.

THE SOLUTION

I helped develop social and email assets for a comprehensive marketing kits that provided theater partners with a complete campaign toolkit for their merchandise launch. The whole kit included website graphics, newsletter graphics, email campaigns, paid social advertisements, social assets, copywriting, and strategic campaign recommendations, enabling partners to launch cohesive marketing campaigns efficiently while maintaining brand alignment.

FOCUSES
Marketing Campaign
Brand Application
Digital Advertising
Email Marketing
Asset Production
Adobe Creative Suite
Canva
Shopify

STREAMLINED CAMPAIGN EXECUTION

Created an all-in-one marketing toolkit that enabled theater partners to deploy campaigns quickly while maintaining a consistent customer experience across every marketing channel.

CONSISTENT BRAND EXPERIENCE

Standardized creative assets and messaging across website, email, paid advertising, and in-theater promotions, ensuring each merchandise launch maintained a cohesive and recognizable brand presence.

PROJECT CREDITS

Client
Golden Link

Licensed IP
Disney's Zootopia 2
Artwork and characters © Disney

Creative Agency
ALX

Creative Director
Angela Ryan

Social & Email Designer
Katie Scaffidi

Account Director
Kanaka Pandit