FOCUSES
Social: Statics & Carousels
Social: Videos
Emails
Strategy
Stationary
Presentations
CLIENTS
Skinny Crispy
5th Dimension
ALX Creatives
Golden Link
Propel HR
ALX Creatives
At ALX Creatives I am a contracted graphic designer where I create and execute digital content for a range of clients and industries. Currently I focus on Skinny Crispy, where I create their social posts as well as assistance on videography, 5th Dimension social posts and email blasts, and Propel HR static posts, and have assisted on ALX Creatives posts and Golden Link posts. With each client I ensure all content aligns with each brands visual identity while effectively showcasing products and services to drive engagement, visibility, and growth in trending digital spaces. I manage active client accounts while pursuing my bachelor’s degree in graphic design, which details my ability to prioritize projects based on scope, timelines, and client needs to ensure quality work is delivered on time.
5th Dimension
Alexandra, owner of ALX Creatives acquired 5th Dimension skincare in 2023 to guide the business into broader markets. The brand offers self-care products that support both skin health, wellness, clean ingredients and to deliver effective topical skincare. The goal is to create social content that pushes these ideas as well as to create trending media that will inquire a larger customer base that appreciates the 5D mission.
SOCIAL POSTS
EMAIL & SOCIAL CAMPAIGN
SOCIAL CAROUSELS
EMAIL BLASTS
PRODUCT INFORMATIONAL CARDS
Skinny Crispy
Skinny Crispy is the first client I was added onto, to create static posts for their social media that built emotional connection and brand trust, highlighted their flavors, boosted their visibility, and drove buzz and seasonal relevance. Note: as consumer behavior shifts with changing trends, we adapted our content strategy by embracing carousel posts, a format showing strong positive engagement across platforms. I have since taken on a strategic role, conducting research into industry trends and competitive brand behavior to identify what is performing effectively. Building on this insight, I developed a comprehensive usability guide for the brand’s existing mascot, defining how it can be integrated across content platforms while establishing a clear personality and voice.
